Advice by Ecomz on Social Media Tactics for E-commerce Growth

Social media is an incredibly useful tool in e-commerce. Engaging with customers on various channels will drive traffic to your store and create a sense of community which will ultimately increase your conversion rates!

■ Increase brand awareness on social media:

• Set metric goals for your campaigns (number of followers, number of interactions, etc.).
• Monitor your analytics.
• Identify buyer personas to describe your target customer.
• Target your audience in a selective manner.

■ Drive traffic to your e-commerce site and boost your conversion rate:

• Create compelling content for each stage of the buyer journey.
• Build a connection via storytelling using the right captions and hashtags.
• Offer special discounts or giveaways through contests or games that can be claimed on your website.
• Have a clear call to action that redirects them to your store (on a post, story & your bio).

■ Improve customer retention on social media:

• Offer exceptional customer service through direct interaction.
• Build a sense of community thanks to engaging and personalized content.
• Offer personalized offers or loyalty points that are redeemable on your website.
• Promote your new collection & other exclusive access to your social media community.

■ Bear in mind the pros and cons of only using social media to promote your products and services:

Pros:

• Free & easy set up.
• Wide reach.
• High customer engagement.
• Option to re-target profile & visitors.
• Instant customer communication.

Cons:

• Weak business credibility.
• Weak security & privacy issues.
• Weak purchase user experience.
• No ownership to your page.
• No inventory integrations.
• No shipping integrations.
• No multi language or currency feature.
• No product search feature.
• No product recommendation feature.

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