Advice by Ecomz on Social Media Tactics for E-commerce Growth Ecomz Technical Support August 13, 2021 11:35 Updated Social media is an incredibly useful tool in e-commerce. Engaging with customers on various channels will drive traffic to your store and create a sense of community which will ultimately increase your conversion rates! ■ Increase brand awareness on social media: Set metric goals for your campaigns (number of followers, number of interactions, etc.). Monitor your analytics. Identify buyer personas to describe your target customer. Target your audience in a selective manner. ■ Drive traffic to your e-commerce site and boost your conversion rate: Create compelling content for each stage of the buyer journey. Build a connection via storytelling using the right captions and hashtags. Offer special discounts or giveaways through contests or games that can be claimed on your website. Have a clear call to action that redirects them to your store (on a post, story & your bio). ■ Improve customer retention on social media: Offer exceptional customer service through direct interaction. Build a sense of community thanks to engaging and personalized content. Offer personalized offers or loyalty points that are redeemable on your website. Promote your new collection & other exclusive access to your social media community. ■ Bear in mind the pros and cons of only using social media to promote your products and services: Pros: Free & easy set up. Wide reach. High customer engagement. Option to re-target profile & visitors. Instant customer communication. Cons: Weak business credibility. Weak security & privacy issues. Weak purchase user experience. No ownership to your page. No inventory integrations. No shipping integrations. No multi language or currency feature. No product search feature. No product recommendation feature. Got further questions, or simply want to say hi, our 24/7 support team is always there! Head to our live chat, email us on email@example.com, or visit our Community forum to discuss and share ideas and thoughts with Ecomz creative community! Was this article helpful? Yes 0 No 0 comments Have more questions? Submit a request Return to top 0 comments Please sign in to leave a comment.