Why it's important to integrate Bing Webmaster to your Ecomz store

Bing Webmaster Tools is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing (clicks, impressions), and a lot more. The service also offers tools for webmasters to troubleshoot the crawling and indexing of their website, submission of new URLs, Sitemap creation, submission and ping tools, website statistics, consolidation of content submission, and new content and community resources.

1. Bing is the second most important search engine after Google
   While Google is the biggest search engine out there, Bing comes second in generating traffic. The Bing market share has been on an upward trend for the last couple of years and recently hit 20% of all searches in the US. Therefore, even if the bulk of the traffic is from Google, what is coming from Bing is also crucial. You could strengthen the brand and drive conversions by expanding it.
   
   
2. The Bing Dashboard is laden with more details compared to others
   The features you get on the Bing Dashboard are more appealing compared to other search engines such as Google. The Bing Dashboard works in many aspects of Google by generating quick overviews on clicks from the searches to crawl errors. Also, Bing dashboard goes ahead to give a report of crawled pages, search keywords, and inbound links.
   
   

3. Bing generates a more in-depth analysis of your site
   On the Bing Report and Data section, there are numerous tools just like the Google Console. However, Bing also provides the following reports that are not available on Google.

1. • Index Explorer report: This is a special report by the Bing bots after crawling a website. You can use the report to identify major opportunities and issues that require urgent attention. A good example is information on broken links.
   • Page mobile-friendliness report: This report indicates how compliant, or otherwise a website is about Bing’s Mobile Friendliness requirements.
   • SEO Report: This is one of the most useful reports for webmasters. From an SEO point of view, a webmaster will know whether all efforts on the site comply with best practices. It focuses on identifying issues with alt tags, header tags, and includes very useful recommendations.
     
     

2. The Bing webmaster tools are very helpful
   When you navigate to the Diagnostics and Tools section of Bing Webmaster Tools, the SEO analyzer stands out. In addition to outlining the issues on your website from an SEO point of view, the SEO analyzer includes recommendations for actions. Once all the issues are addressed, a report on every page can be generated to view the new results. This will help you check the severity of any issue and comprehensive explanation.
   
   

3. Using Bing Webmaster tools is a great way to leverage a website’s security
   While the Google Search Console security features are really helpful, you can never be 100% secure. Therefore, it will be more rewarding to reinforce the security using Bing Webmaster Tools security monitoring system. The Bing Webmaster Tools will address anything that Google Search Console might have missed.
   
   

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